Associate Director of Social Media Boca Raton, FL, 33487, Boca Raton - Corporate HQ

Associate Director of Social Media

Full Time • Boca Raton, FL, 33487, Boca Raton - Corporate HQ
Today’s organic social media landscape is constantly evolving and shifting from an era of content and conversation to engagement that can drive both consideration and retention for a brand. As the Associate Director of Social Media, you will join our growing team as we continue to create more awareness for the Orangetheory brand. You are responsible for driving the global strategy of our owned social media channels (from development to execution and optimization) as well as providing thought-leadership for our franchise network. You will play a critical role in connecting, growing, and influencing online communities with content they’re excited to share. Your skills show that you are consumer-centric, with an aptitude for identifying cultural and consumer insights that can motivate and influence people throughout their fitness journey.

  • Continue to develop and evolve the brand’s social strategy, actively tracking what’s resonating, monitoring social listening, watching trends, identifying best/next practices, and applying insights to build a best-in-class global brand in the social media space
  • Lead and inspire a passionate in-house social team to develop fresh ideas that can engage our community of studios, staff, coaches, members, and fans/followers in ways that drive measurable results
  • Identify goals, success metrics, and closely monitor social media engagement and effectiveness, developing insightful reporting to present to senior leadership and key stakeholders
  • Lead an always-on and optimization culture, identifying ways to drive greater member engagement and reach new audiences, while appropriately representing the Orangetheory brand and its More Life purpose
  • Provide thought-leadership on emerging platforms, technologies, and opportunities to consider, keeping Orangetheory at the forefront of developments in the social space
  • Oversee the day-to-day management of all social media channels (including but not limited to community management, content creation, influencer marketing and reporting), in ways that drive greater brand consistency and continue to position Orangetheory as a leader in fitness
  • Bachelor’s degree in Marketing, Communications, Digital Marketing or related field
  • 8+ years' relevant social media experience with a renowned marketing brand, agency, or similar
  • 5+ years of experience in people management and leading teams
  • Deep understanding of the social media landscape; passionate about building communities online, consumer advocacy, driving influence, and have a strong understanding of today’s consumer
  • Crisis management experience, with the ability to provide thoughtful guidance for feedback and responses in urgent and sensitive situations
  • Strong technical experience with social media and digital marketing tools (e.g. Sprinklr, GRIN, Adobe)
  • Strategic thinking and thought-leadership, particularly with identifying consumer insights, strategic planning, and social media marketing
  • Innovation orientation, committed to seek out ways that optimize social media effectiveness
  • Conceptual thinking, identifying key issues and opportunities to yield greater results
  • Leadership, motivating, supporting, and empowering teams via successful objective setting and delegation
This is a full-time position

Orangetheory Fitness currently observes the following hybrid work model for employees at the Boca Raton, FL corporate office: 
  • Remote optional: Mondays and Fridays
  • On-site days: Tuesdays, Wednesdays, and Thursdays
This position will directly manage employees

Why Join Orangetheory Corporate?
We offer a competitive salary along with exceptional benefits such as:
  • Free workouts at corporate studios
  • Healthcare Benefits: Medical, Dental, Vision among many other supplemental benefits
  • Employer Paid Benefits: Long-Term Disability and Life Insurance
  • Paid Time Off
  • Holiday Pay
  • Parental Leave Pay
  • State-of-the-Art Wellness Center at Corporate Headquarters
  • 401k Plan with Employer Contribution
  • Team Building, Employee Engagement activities and so much more

Our Company provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.


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U.S. Equal Opportunity Employment Information (Completion is voluntary)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability status, protected veteran status, or any other characteristic protected by law.

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Company Benefits & Perks

Benefits are very important to us. We are constantly looking for ways to increase our benefit package to attract and retain top candidates.

Flexible Schedules
Workout for Free
Fitness casual dress-code
Passionate, collaborative work environment