Senior Lifecyle Marketing Manager Boca Raton, FL, 33487, Boca Raton - Corporate HQ

Senior Lifecyle Marketing Manager

Full Time • Boca Raton, FL, 33487, Boca Raton - Corporate HQ
Orangetheory Fitness is looking for a Lifecycle Marketing Manager to play a key role in running our existing lifecycle campaigns across multiple channels, including email, in-app, and push notifications as well as identifying and executing new opportunities. You’ll partner closely with the Sr. Director of Performance Marketing in defining key messaging, creative production, and testing, as well as analysis and reporting. Discovery and experimentation with a customer-focused mindset must be core to the lifecycle programs you’ll build, as we work to create and evolve key touchpoints throughout the customer journey.  

  • Support the Sr. Advertising Manager in the development, planning, execution and post-campaign analysis Ownership of day-to-day, hands-on execution of all email & in-app lifecycle marketing campaigns (building & sending emails, pulling audience segments, a/b testing, & reporting)
  • Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and customer lifetime value
  • Collaborate with cross-functional team members to create new customer journeys that bring users through the entire funnel
  • Ensure high-quality and error-free implementation, testing, and QA of lifecycle marketing campaigns
  • Conduct A/B tests and assess results to develop insights that improve acquisition, retention, conversion rate, and customer loyalty across campaigns/funnels
  • Develop creative briefs and work with designers and copywriters to create compelling creative that drives results
  • Own post-campaign reporting and share with the Sr. Director of Performance Marketing
  • Pilot and develop strategies for testing new channels
  • Support brand initiatives as needed
  • Perform product support and troubleshooting for both Adobe Campaign and Adobe Experience Manager
  • Implement both Push Notifications and SMS using Adobe Campaign
  • Expertise in Adobe Campaign and related campaign components such as segmentation workflows, technical workflows, delivery workflows
  • BS/BA in Marketing, Advertising, Communications, or related area
  • 7+ years cross-channel CRM marketing (email, mobile, in-product) for large user bases with many different segments
  • Experience owning channels such as in-app messages, push notifications, and emails
  • Expertise with Adobe Campaign and Adobe Experience Manager
  • Working experience in leveraging data to create multi-variant lifecycle campaigns
  • Experience managing direct reports
  • Proficient in web tracking and analytics tools
  • Knowledge of all media channels and how they work together
  • Previous experience working in a franchise model is a plus
  • Experience in HTML to build out dynamic and personalized content within emails via Adobe Campaign
  • Strong experience with acquisition, lead nurturing, retention, personalization and automation
This position does have supervisory responsibilities
This is a full-time position working out of the corporate office in Boca Raton, FL.
Some travel may be required (tradeshows, agency partners)

Why Join Orangetheory Corporate?
We offer a competitive salary along with exceptional benefits such as:
  • Free workouts at corporate studios
  • Healthcare Benefits: Medical, Dental, Vision among many other supplemental benefits
  • Employer Paid Benefits: Long-Term Disability and Life Insurance
  • Paid Time Off
  • Holiday Pay
  • Parental Leave Pay
  • State-of-the-Art Wellness Center at Corporate Headquarters
  • 401k Plan with Employer Contribution
  • Team Building, Employee Engagement activities and so much more

Our Company provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.


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U.S. Equal Opportunity Employment Information (Completion is voluntary)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Company Benefits & Perks

Benefits are very important to us. We are constantly looking for ways to increase our benefit package to attract and retain top candidates.

Flexible Schedules
Workout for Free
Fitness casual dress-code
Passionate, collaborative work environment