Assistant Marketing Manager Boca Raton, FL, 33487, Boca Raton - Corporate HQ

Assistant Marketing Manager

Full Time • Boca Raton, FL, 33487, Boca Raton - Corporate HQ
Orangetheory is seeking an experienced Assistant Marketing Manager – Brand Team. If you are looking for a dynamic, well rounded marketing role then this is the position for you.

The Assistant Marketing Manager report into the Sr. Advertising Manager and support them in successfully managing all national and regional paid advertising campaigns to increase brand awareness and lead generation among prospective members. This individual will help manage campaign development, timelines and key milestones, production, and execution, defining a complete list of deliverables and assisting with developing monthly performance summaries.

In partnership with the brand marketing team and operations team, this position will also help develop educational campaign materials to drive adoption and implementation across the network.

This role will also run as support for most digital platforms from onboarding and ongoing maintenance for Facebook, Instagram, Google My Business and to supporting the Sr. Advertising Manager on essential website and YouTube updates. 

  • Support the Sr. Advertising Manager in the development, planning, execution and post-campaign analysis of all paid advertising campaigns
  • Understand and analyze the competitive and cultural landscape to help inform insightful creative briefs that will continue positioning Orangetheory as a leader in fitness
  • Support the Sr. Advertising Manager to execute all key initiatives outlined in the brand marketing calendar, ensuring that all deliverables and milestones are complete in a timely manner
  • Help manage creative development and deployment of paid media campaign assets (national, regional, local, pre-sales, digital and print) among our AOR and partner agencies, delivering with creative excellence and ensuring deployment across the network
  • Help define local advertising best practices for the network, while monitoring paid campaigns at the local level to ensure studios are upholding brand standards
  • Track project workflow, document actionable meeting notes and manage next steps to build upon momentum and successfully see campaigns through to launch
  • Participate in agency meetings and internal campaign planning meetings, generating strategic input and problem-solving skills to meet key business objectives
  • Liaison with Creative Production Manager and internal teams to source necessary items required for campaign productions efficiently and effectively, e.g. sourcing member stories, scouting for studio shoot locations, securing retail and/or wearable merchandise, equipment, closed circuit TV screen graphics, etc.
  • Meet with internal legal team to identify and obtain approval of terms and conditions required for all advertising assets and maintain a clear understanding of key deal points in any talent or music/rights contracts
  • Support the Sr. Advertising Manager to execute all key initiatives on website, including SEO website adjustments and website job management
  • Support studios on digital platforms including standing up global studio FB and Instagram, ad account setup, updating the Source of Truth (SOT) document for
  • Connect key advertising platforms to OTF data lake to ensure the latest and greatest data is filling into the reporting dashboards (as needed)
  • Support ongoing needs and inquiries
  • Prepare and manage weekly status meetings
  • BA/BS degree in Marketing, Advertising, Communications, or related area
  • 3+ years experience working for an advertising agency in account services or social media departments
  • 3+ years of experience creative development and production
  • 3+ years of experience working in a cross-functional team, with agency partners, and/or at marketing/advertising agency
  • Proficient in the use of Microsoft Office
  • Proficient in web tracking and analytics tools
  • Experience in managing Facebook business manager and YouTube studios a plus
  • A strong understanding of and experience developing insightful, integrated marketing campaigns
  • Strong verbal and written communication skills 
  • Work effectively and efficiently under tight deadlines. Must be able to work under pressure 
  • Strong presentation skills, able to communicate and articulate project needs and results clearly 
  • Ability to work with senior business minds to help achieve objectives 
Position Type/Expected Hours of Work
This is a full-time position.
Travel is required for this position.

Why Join Orangetheory Corporate?
We offer a competitive salary along with exceptional benefits such as:
  • Free workouts at corporate studios
  • Healthcare Benefits: Medical, Dental, Vision among many other supplemental benefits
  • Employer Paid Benefits: Long-Term Disability and Life Insurance
  • Paid Time Off
  • Holiday Pay
  • Parental Leave Pay
  • State-of-the-Art Wellness Center at Corporate Headquarters
  • 401k Plan with Employer Contribution
  • Team Building, Employee Engagement activities and so much more

Our Company provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.


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U.S. Equal Opportunity Employment Information (Completion is voluntary)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability status, protected veteran status, or any other characteristic protected by law.

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Company Benefits & Perks

Benefits are very important to us. We are constantly looking for ways to increase our benefit package to attract and retain top candidates.

Flexible Schedules
Workout for Free
Fitness casual dress-code
Passionate, collaborative work environment